TV against web video
"Only 1 or 2 per cent of television consumption is online, according to Enders figures, with ITV.com’s total monthly views of 10m equivalent to the audience of a single episode of Coronation Street. “Even though it looks like it’s climbing dramatically, [internet TV] is hardly going to have any impact at the moment,” said Mr Syfret in an article from FT.
That said - TV is still the preffered media and/or "web video" has a huge future potential.
FT writes - Thinkbox, the industry body promoting commercial television which published a report from Barb, said a total of 2.4bn advertisements are seen every day, averaging 42 per person. The most watched programme in the first half of the year on commercial channels was May’s final of Britain’s Got Talent, with 13.9m viewers.
Tess Alps, chief executive of Thinkbox, said: “This is a shaft of very bright light that cuts through any economic gloom. Advertisers should be taking advantage of a medium that offers proven effectiveness, increasing value, and is growing.”
Read the full story at FT.
That said - TV is still the preffered media and/or "web video" has a huge future potential.
FT writes - Thinkbox, the industry body promoting commercial television which published a report from Barb, said a total of 2.4bn advertisements are seen every day, averaging 42 per person. The most watched programme in the first half of the year on commercial channels was May’s final of Britain’s Got Talent, with 13.9m viewers.
Tess Alps, chief executive of Thinkbox, said: “This is a shaft of very bright light that cuts through any economic gloom. Advertisers should be taking advantage of a medium that offers proven effectiveness, increasing value, and is growing.”
Read the full story at FT.
posted by J.Kempff at
Tuesday, August 12, 2008
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