To promote video on Internet

One of the difficulties with content on Internet (and in all other media as well) is promotion or as they say - iNterNeT TraffiCinG. We know that 6% of the online population account for 50% of all display ad clicks and that they are aged 25-44 and that their averge income $ 40 K and that heavy clickers spend 4 times more online than nonclickers. So - what to do?

Well, according to Ted Persson at Greatworks this is how people find their content:

1. Search
2. Friendforwarding
3. Following a link
4. Received email
5. Referals from blogs

I noticed that HBO promote their documentary film series with a widget that is updated every Monday. An interesting way of spreading the word. But, does it work? I will try and install the widget myself. What do you think?