TelecomTV - a great B2B TV channel

TelecomTV deliver business-to-business communications by their online TV channels dedicated to the global ICT sector. They deliver daily insights on the converging world of telecoms, media and entertainment to over 50,000 industry professionals in more than 200 countries worldwide. It's a lika serious Rocket Boom channels with a more "personal" style but with real news. The fact that they focus on being a B2B channel makes it even better.

TV against web video

"Only 1 or 2 per cent of television consumption is online, according to Enders figures, with ITV.com’s total monthly views of 10m equivalent to the audience of a single episode of Coronation Street. “Even though it looks like it’s climbing dramatically, [internet TV] is hardly going to have any impact at the moment,” said Mr Syfret in an article from FT.

That said - TV is still the preffered media and/or "web video" has a huge future potential.

FT writes - Thinkbox, the industry body promoting commercial television which published a report from Barb, said a total of 2.4bn advertisements are seen every day, averaging 42 per person. The most watched programme in the first half of the year on commercial channels was May’s final of Britain’s Got Talent, with 13.9m viewers.

Tess Alps, chief executive of Thinkbox, said: “This is a shaft of very bright light that cuts through any economic gloom. Advertisers should be taking advantage of a medium that offers proven effectiveness, increasing value, and is growing.”

Read the full story at FT.

Superquality Live broadcast of Olympic Games

The swedish national broadcaster SVT delivers really great live video coverage of the olympic games in real time. Salut for SVT!!

Watch here: http://media.svt.se/playos/  

MoSTV - Nightlife fragrance

I'm back. And I bring you an interesting example of how Ministry of Sound use their web TV channel to promote their on fragrance Night Life. This could definitely not have been done in traditional broadcasting. End of words. Watch!

Online video viewer behavior

The possibilities to measure the online video viewer behavior are growing. In these clips from New Media Minute we find out that trials with the same video put out on different communities give different responses. As a result the producers or aggregators can be more precise in the distribution. That connected with new price-models makes Internet-video very interesting for broadcasting networks in the future. Watch the clips.

Minisodes

Minisodes has been online for a year now and the online animations works great on youtube. It definitely is a genre that is here to stay and it put at lot of pressure on the both broadcast networks and production companies to develop their formats. The core demographic group grew up in the late eighties and animations specially attracts 16 to 18 year olds. Watch the Mediaweek clip.